Intelligent Sales Assistant Hybrid Tablet PC Solution Improves In-Store Shopping Experience and Enhances Brand Engagement

eXecutive summary The digital age has put the consumer in the driver’s seat, and businesses are working hard to understand how this new dynamic could impact brand engagement. Empowered by “alwayson” Internet connections and informed by the opinions of others, many consumers believe they are better informed than sales associates and would rather not engage them. As the balance of power shifts from business to consumer, brand optimization is more diffi cult because it’s harder to control the selling process in a predictable and planned way. As a result, the ability of brick-and-mortar retailers to infl uence consumers is trending lower and could ultimately decrease sales opportunities.